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Fypon Receives #1 Ranking in Quality and Brands Most Used
March 25, 2007 - Fypon®, the leader in the synthetics millwork industry, has achieved a #1 ranking in the categories of both quality and in “brands used the most" in the 2007 Brand Use Study sponsored by Builder magazine. Both first place rankings came for Fypon in the category of decorative mouldings / trim / columns.
“Our high performance rating in both categories is a true testament to the hard work and dedication of every Fypon employee," according to Tom Riscili, Fypon president. “We value this type of industry recognition because it signals to us that our dedicated efforts to produce quality products are appreciated by industry professionals."
The study, conducted by independent research company Readex Research, included a survey sample consisting of more than 10,000 readers of Builder magazine classified as “builder, builder-developer, or general contractor." The sample represents more than 118,000 similarly classified readers of the magazine.
Conducted during the fourth quarter of 2006, the 2007 Brand Use Study surveyed participants on various questions related to a wide field of building products. The study was released in the April 2007 issue of Builder magazine. Readex Research, which conducted the study, is a nationally recognized independent research company located in Stillwater, Minnesota.
“Moving through 2007 our challenge will be to grow our brand awareness in the marketplace while maintaining our product quality," says Riscili. “Our company manufactures products that builders and remodelers want and need, and that homeowners appreciate during their long lifespan adorning their homes. This is a winning combination for us."
Fypon is the brand name leader in the synthetic millwork industry. Part of consumer products company Fortune Brands, Inc. (NYSE: FO), Fypon manufactures more than 6,000 low maintenance and moulded millwork products. Each piece is made of tough, high performance materials that resist splintering, decaying, insect infestation, water penetration and absorption, for long lasting beauty and performance.
